News » Five awards for Volvo DRIVe Around the World

Five awards for Volvo DRIVe Around the World

Jun 20th

*Late 2009 we created the animated trailer for Volvo DRIVe Around the World campaign on Facebook for Euro RSCG 4D. Running from November, 2009 to February, 2010, DRIVe Around the World was a truly unique social experiment. *

With almost 600,000 views of the trailer on over 500 sites around the world, the game got off to a racing start. 134,000 people downloaded the application, making DRIVe Around The World the only branded application to reach the top 20 most popular Facebook applications during its campaign.

Not only these numbers describe the enormous success of this campaign, it was also recognized by the industry. The campaign is awarded five times already:

• - New York Festivals All Media (Bronze)
• - WEB Awards (Outstanding Achievement in Web Development)
• - Sharks (Bronze)
• - Golden Drum (Gold)
• - IAC (Best Automobile Integrated Ad Campaign)

View Volvo DRIVe Around the World

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