For the 2011-2012 school year new examination requirements apply for secondary education. Compared to the old ones these may seem like minor differences, but they could have major consequences for students. To bring this to the fore, a marketing campaign was devised for the Dutch Ministry of Education, Culture and Science.
UbachsWisbrun/JWT asked us to design and direct two animations, based on a blackboard and chalk, which we all recognize from the school classroom. During the process we also created a high resolution still for print.
Direction Martijn Hogenkamp
Production Marcel Vrieswijk
Design Harold van Velsen
Motion Design Sander van Dijk
Music Bas “Inf” te Braak
Sound Design Kloaq
Commissioned by UbachsWisbrun/JWT
Carine van der Heijden, Richard Beerens, Thuc Banh
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