Heineken

Champions League

Here at PlusOne you could say we’re pretty crazy about football and having a few beers. So when we were offered the opportunity to create a film for Heineken about the UEFA Champions League we jumped at the chance.

The script, written in partnership with Iris Worldwide, focuses on informing local brand managers about the new global Heineken Champions League Tool kit.

The creative direction mixes the premium Champions League look with a lovable and funny illustrated style. Well-known players represent the different market sectors. See if you can spot them all…

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