Philips

IFA - Prelude

For this year’s IFA - the world’s largest consumer electronics and home appliances trade fair - Philips asked us to help them develop a visual package for their press event.

The Prelude and Crescendo were the key animations at the press event. The Prelude was played whilst visitors entered the venue to set a calm and inspiring ambience. It was created with ‘disconnected’ as a theme.

IFA - Crescendo

The Crescendo focussed on ‘connection’ and is more intense than the Prelude, as it was used to raise the energy in the room to open a presentation.

Both films were shown on a canvas of almost 10 meters wide, which was made up of a central projection surface and two LED screens on the side.

Massive music was responsible for the beautiful sound design.

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