Vlisco Delicate Shades

Vlisco has been designing and producing colorful fashion fabrics that form an essential part of the lively West and Central African culture since 1846. In keeping with this, a new collection is launched every quarter. We’ve been asked to create the TV commercial for their latest fashion campaign called Delicate Shades: Illustrating Colours.

In the new Vlisco Delicate Shades fabric collection, design plays a starring role, even more so than usual. Vlisco has reviewed its own craftsmanship, rediscovering its uniqueness and creativity, and experiencing its drawing technique in a completely different light. This technique makes it possible to create two designs in one, uncovering a double layer with a subtle transparency effect. A number of designs take on a different appearance when viewed from the left or right, resulting in infinite ways to wear it. A range of bold blue shades and earthy tones are highlighted by bright accents of yellow and pink.

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