Jun 20, 2011

Five awards for Volvo DRIVe Around the World

Late 2009 we created an animated trailer for the Facebook campaign Volvo DRIVe Around the World. Running from November 2009 to February 2010 the campaign was a very successful and truly unique social experiment.

The trailer reached almost 600.000 views on more than 500 sites around the world. Nearly 134.000 people downloaded the application, making DRIVe Around The World the only branded application to reach the top 20 of most popular Facebook applications during its campaign.

The campaign was awarded five times:
• New York Festivals All Media (Bronze)
WEB Awards (Outstanding Achievement in Web Development)
• Sharks (Bronze)
• Golden Drum (Gold)
IAC (Best Automobile Integrated Ad Campaign)

View DRIVe Around The World


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