ING

For ING’s World Cup campaign the focus was on tackling online hate in football. Research shows that negative comments on social media can directly impact players’ performance on the pitch.

To support Oranje during the tournament, the campaign encouraged fans to flood social media with positivity instead. We created the motion design for the commercial.

Credits

Agency: TBWA\NEBOKO

Production: 100% Film and Photography

Director: Rogier Smalhout

Post: Ambassadors, MAKE

Design and Animation: PlusOne®

Edit: EDITORS AMSTERDAM

Grading: Crabsalad

Sound: Public Audio

Music: JAEL & Studio KOTO

ING

For ING’s World Cup campaign the focus was on tackling online hate in football. Research shows that negative comments on social media can directly impact players’ performance on the pitch.

Credits

Selected Work