Amsterdam DNA


The Amsterdam Museum has opened an entire new department: Amsterdam DNA. This exhibition takes you on a three-dimensional journey through our capital’s history. The versatile story is presented in seven intriguing films, which we created.

The trailer we made, as well as the second film, you can watch over here. We also produced a video-wall of seven by three meters. In close cooperation with the curators, we developed seven scripts of about two minutes each, which shed light on the most important elements from more than 1000 years of Amsterdam history.


Visual material was collected based on the scripts. International collections were used in addition to the collection of the Amsterdam Museum, which has resulted in a selection of international renown. When visual material was not available or suitable, we developed the content ourselves.

The challenge was to bring the masterpieces to life without affecting their identity, or rather, their soul. We chose to add an extra dimension by making the images three-dimensional. Another dimension, sound, was added to make the whole even more appealing. Lifelike sounds and soundtracks that fit the spirit of the age add luster to the scenes.

Wed, 29 Feb 2012 22:44:58 +0100
Ace! @motionographer features an article that gives full insight into the process of our project #AmsterdamDNA:

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