China based manufacturer Oppo asked us to create a film for the worldwide introduction of their highly anticipated new mobile device, the Oppo Find 7. A smartphone that’s designed to push the limits of modern mobile technology.
In contrary to the commercial we created for the Find 5 last year, this piece is fully computer generated. We focused on the evolution of the phone. Using organic elements and a monochromatic color scheme the film shows the Find 7 coming together piece by piece in a tranquil and abstract landscape.
When the client embraced our creative proposal we started with a treatment and a detailed storyboard. Once approved the production process started. In this video you can see the breakdown.