Saudi Aramco

Aiming Higher

Our good friends at Jack Morton Worldwide asked us to team up and create an almost fully animated 3D piece that was produced for Saudi Aramco’s annual Board of Directors meeting in Tokyo.

The central theme of this event was “Aiming Higher”. Jack Morton came up with a script that focuses on the continuous transformation of Saudi Aramco and it is this journey that we wanted to reflect creatively in our film by using seamless transitions and fluid camera movements. We chose a contemporary color palette and an expressive design style to mirror Saudi Aramco’s identity. The live action footage was shot in two days in a studio in London using a motion-controlled camera.


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