The Edge


The Edge is a brand-new building located at Amsterdam’s Zuid-as area designed by PLP Architecture and developed by OVG. In order to enthuse investors we were asked to create a film in which this architectural masterpiece is presented.

The Making Of

We chose to focus on the five most important pillars. First of all The Edge has the highest sustainability label of all buildings in continental Europe. Furthermore we wanted to reflect its location, as the Zuid-as area is rapidly emerging as one of Europe’s most significant business districts. Flexibility, cutting-edge design and, perhaps the most important, users are the final pillars that complete the story.

To give an insight into the way we work we decided to ask the beautiful Chris Rudz to create a making of about this project.


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