Vlisco has been designing and producing colorful fashion fabrics that form an essential part of the lively West and Central African culture since 1846. We’ve been asked to create the TVC for their fashion campaign called Delicate Shades.
In this fabric collection, design plays a starring role, even more than usual. Vlisco has reviewed its own craftsmanship, rediscovering its uniqueness and creativity, and experiencing its drawing technique in a completely different light. We took these principles and wove it into the film.